We live in an era where every aspect of our lives has moved online. This includes the way we get our news, consume entertainment, connect with others, and even how to shop for goods and services. It’s no surprise, then, that businesses have also gone digital, with an estimated 87% percent of them now having an online presence.
If you’re running a business, William Schantz of Mid Atlantic Financial LLC believes that it’s essential to have some sort of online presence. After all, this is where your potential customers are spending most of their time. But simply having a website or social media profile is not enough. You also need to make sure that your online reputation is managed effectively.
Online Reputation Managers – Explained By William Schantz
An online reputation manager (ORM) is someone who specializes in monitoring, managing, and improving the online reputation of individuals or businesses. In other words, they make sure that your online presence is as positive as possible.
Why You Need An Online Reputation Manager
There are a number of reasons why your business needs an ORM. Here are just a few:
Help Monitor Your Online Reputation
In order to manage your online reputation effectively, you need to know what people are saying about you and your business. This can be difficult to do on your own, especially if you’re trying to run a business at the same time. An ORM can help you keep track of what’s being said about you online, so you can quickly address any negative comments or reviews.
Help Improve Your Online Presence
Your ORM will work to ensure that your website and social media profiles are optimized for search engines. They can also help you create and curate content that will positively impact your online reputation. In other words, an ORM can help you proactively improve your online presence rather than simply reacting to what’s being said about you.
hHelp Protect Your Brand
Your brand is one of your most valuable assets. An ORM can help you protect it by actively monitoring the web for instances of trademark infringement, cybersquatting, and other threats. They can also help you develop and implement a crisis management plan in the event that your brand is attacked online.
An ORM Can Help You Save Time and Money
Trying to manage your online reputation on your own can be time-consuming and expensive. Hiring an ORM can save you both time and money in the long run. Additionally, an ORM can help you avoid some of the common mistakes businesses make when managing their online reputations.
For all these reasons, it’s clear that every business needs an ORM. If you don’t have one already, now is the time to hire one. Your business will thank you for it.
How to Hire an Online Reputation Manager
William Schantz points out that if you’re ready to hire an ORM, there are a few things you should keep in mind. First, you need to make sure that you hire someone who is experienced and knowledgeable about online reputation management. Second, you need to find someone who you can trust to manage your online presence. And third, you need to make sure that the ORM you hire is a good fit for your business.
To find an experienced and trustworthy ORM, we recommend starting with a Google search. You can also ask for recommendations from other businesses in your industry. Once you have a few potential candidates, take the time to read their reviews and testimonials. This will give you a good idea of what it’s like to work with them.
Once you’ve found an ORM you’re interested in working with, the next step is to schedule a consultation. This will give you an opportunity to learn more about their services and to see if they’re a good fit for your business.
During the consultation, be sure to ask about their experience, their process, and their pricing. You should also ask for examples of their work. Once you have all the information you need, you’ll be able to make an informed decision about whether or not to hire an ORM.
Bottom Line
William Schantz believes that hiring an ORM is one of the best decisions you can make for your business. Your online reputation is important, and it’s only going to become more so as time goes on. An ORM can protect your good name and help you build a positive image online.