It is safe to say that pandemic has largely influenced the business of hospitality industries across the globe. The outbreak of COVID-19 has forced many businesses to change the way they operate. The hospitality industry is one of the most affected industries by the pandemic, with hotels and restaurants shutting down due to travel restrictions and social distancing measures.
Bill Schantz believes that in order to survive in this difficult time, it is important for hospitality businesses to adapt and find new ways to market their services.
Hospitality Marketing – Strategies by Bill Schantz
1. Connect with your customers online
With most people staying at home, one of the best ways to reach your target market is through online channels. Start by creating a strong online presence for your business. If you don’t have a website, now is the time to create one. Make sure your website is optimized for search engines and easy to navigate.
In addition to your website, you should also be active on social media. Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers and promote your business. Use these channels to share updates about your business, special offers, and useful information about your industry.
2. Adapt your marketing messages
It’s important to remember that people’s needs and wants have changed during the pandemic. What may have worked well before may not be relevant now. When creating new marketing campaigns, make sure your messages are appropriate for the current situation.
For example, if you’re promoting travel packages, focus on how your customers can stay safe while traveling. Or, if you’re marketing a hotel, highlight the safety measures you’ve put in place to protect guests. By Tailoring your marketing messages to the current situation, you’ll be able to better connect with your target market.
3. Get creative with your marketing campaigns
With traditional marketing channels like events and trade shows being canceled due to the pandemic, it’s important to get creative with your marketing campaigns. There are still plenty of opportunities to promote your business – you just have to think outside the box.
One idea is to launch an online contest or promotion. This is a great way to generate buzz and interest in your business. You can also partner with other businesses in your industry to cross-promote each other’s products or services.
4. Focus on content marketing
Content marketing is a powerful tool that can help you reach your target market and build relationships with potential customers. By creating and sharing high-quality content, you can position your business as an expert in your industry and establish yourself as a trusted resource.
Not sure where to start? There are many different types of content you can create, such as blog posts, articles, infographics, eBooks, and more. The key is to create content that is interesting and informative and that will appeal to your target market.
5. Pay-per-click advertising
If you’re looking for a more targeted approach to marketing, pay-per-click (PPC) advertising could be a good option. With PPC, you can create ads that are specifically designed to reach your target market. You can then choose to only pay when someone clicks on your ad.
This is a great way to generate leads and drive traffic to your website. Just make sure you create high-quality ads that accurately reflect your business and what you have to offer.
Bill Schantz agrees that the pandemic has changed the landscape of marketing, but that doesn’t mean your business can’t still succeed. By getting creative and thinking outside the box, you can adapt your marketing strategy and find new ways to reach your target market.