When you are the owner of a business, one of the problems that you may encounter is the ability to promote your business excellently. You want to attract people’s attention if you want your business to expand.
After the CoronaVirus pandemic occurred, the world took a change, and the promotional tactics moved to the online world. More emphasis was made on online promotion than any other sort of medium.
In 2022, you need to capitalize on your business by keeping the building trends in mind.
1. Bill Schantz Recommends PPC – Pay Per Click
Pay Per Click is an excellent option to grow your business, according to Bill Schantz. Google is excellent when it comes to advertising. With the onset of Google Docs, Google Sheets, Google Calendar, and Gmail, Google has taken the online world by a storm.
During the last ten years, people have seen the staggering popularity of Google ads. People search on Google a lot. The number of searches worldwide on Google surpasses 8.5 billion in one day.
Hence, if you spend $1 on your Google ads, you will be able to earn double the amount. The best part about Pay Per Click Advertising is that the people only have to pay for what the consumers click on.
Whether you are a huge business or trying to scale up a small business, you can always reap the benefits of Pay Per Click.
2. Bill Schantz Recommends Being Active On Social Media
Bill Schantz suggests using social media as it can play an essential role in the expansion of your business. There are more than 3.96 billion people who are socially active every day. You should not miss the chance to reach out to such a massive audience.
Finding a social media account allows people to connect more easily with your brand, and a solid social media presence can add authenticity to your business.
According to stats, around 58% of the people who want to engage with the business tend to visit the social media pages before they visit the website.
You can place ads on social media and help people learn about your business. Facebook, Instagram, Twitter, TikTok, Youtube, Pinterest, Snapchat, etc., are the most popular social media sites people use.
3. Bill Schantz Recommends Press Releases
As per Bill Schantz, you should be sending out press releases every time your business achieves something newsworthy. Inform this to your regional and local news and take the help of PR to help build publicity for your business. This will help gather a large audience and enable you to get a larger following.
According to Bill Schantz, it is imperative that you promote your business if you want to achieve success. This will help you expand your business; hence, it will benefit your brand.